how do you navigate in that environment. i know intimately i'm part of the taxi force commission. so i know a thing or two. you have this legacy guilt. people's lives are on the line. you come in and disrupt that model by becoming the technology company that doesn't have the cost of the dispatch system, the burden of maintenance and vehicle fleet and the like. how does it all work itself out >> in terms of regulatory, it starts with making sure we're legal in the city we're going to, doing our home work and make sure we're doing the right thing. if you're legal that's point number one. point number two is making sure that people in a are participating in the system are better off. the riders are getting around the city, i keep saying, but it's true. they love us because we're a very efficient way for them to get around the city that changes how they live, it changes their quality of life. the drivers go from maybe having a couple of hours in the morning and a couple of hours booked maybe in the afternoon and huge swats of time where they're sitting around. we've all seen the town